Neighbors Yoga" in Setagaya-ku, Tokyo, updates its view of housing to one in which "rent = personal investment".

The following is reprinted from the press release

Three figures from the applicant survey that led to early full occupancy: 67% immediate inquiries, 42% experienced applicants, and 85% expectations of investment value

(Headquarters: Shibuya-ku, Tokyo; Representative Director: Tsuyoshi Yamazaki) is pleased to announce that all rooms at Neighbors Yoga (52 rooms), a social apartment complex scheduled to open at the end of February 2026 in Yoga, Setagaya-ku, Tokyo, were fully booked as of December 7, approximately 2.5 months before the opening. Neighbors Yoga (52 rooms)," a social apartment complex scheduled to open on December 7, 2012.

Inquiries about the property began pouring in shortly after the information was released, and applications for all rooms had been received before the building was completed. We believe that this is due to the fact that people, especially those in their 20s and 30s, have come to appreciate the value of paying for a home as an investment in themselves, rather than as a mere consumption.

About Neighbors Yoga

Social Apartment is an exchange-style rental condominium where residents can interact with each other in a private room for single occupancy, accompanied by a lounge, workspace, and other ample public spaces. Social Apartment is a new style of living that differs from conventional one-room apartments and shared houses where privacy is difficult to maintain, and is available in approximately 50 buildings and 3,000 units nationwide, mainly in the Tokyo metropolitan area. Many of the tenants are working people in their 20s and 30s, who are Generation Z and Millenium Generation, and it is attracting attention as a new lifestyle.

Neighbors Yoga," scheduled to open in March 2026, is a social apartment whose most distinctive feature is a three-tiered common space that can be used for different purposes.

The lounge on the first floor is a dining room, kitchen, and sofa space for socializing; the multi-purpose room on the second floor is a flexible space suitable for yoga and watching movies; and the working lounge on the third floor has a desk, private booths, and coffee counter for intensive work.

Neighbors Yoga Lounge (image perspective)

Neighbors Yoga Working Lounge, Multi-purpose Room, and Entrance (image perspective)

Three numbers that led to the early full occupancy, as seen in the applicant survey

The unusually early full occupancy of Neighbors Yoga, 2.5 months ago, is thought to reflect the changing values of today's young adults in choosing a home. A survey conducted on applicants for Neighbors Yoga revealed the following factors

1. 67% of applicants inquired on the same day they saw the opening information, and 82% had high expectations for the experience of "creating a community from scratch.

We found that 66.6% of applicants inquired on the same day they received information about the opening.
In addition, 81.8% cited "the timing of the opening of a new property" as the primary reason for their decision to apply.

This indicates that the release of information on new properties has aroused an awareness that "if we don't act now, we will miss an opportunity," and has greatly increased the speed of the consideration process. This is due to the active need to "create our own culture and atmosphere from scratch (0 to 1)," rather than joining a community that has already been established.

(2) 42% of respondents have lived in Japan before. Once you live here, it is hard to leave the richness of "people" and "space

Of the applicants for this survey, 42% had lived in a social apartment before (30% had moved in from an existing apartment, and 12% had moved in again after living alone). This high percentage of experienced social apartment residents indicates that the social apartment lifestyle is becoming established as a life-enriching option, rather than a temporary boom.
The main reasons why those with experience choose social apartments again are the "distance of choice" and "improved living specifications. The freedom to seamlessly move back and forth between "individual" and "public" according to one's mood, without the compulsion to be part of a dense community as in a conventional share house, creates a sense of spiritual spaciousness, and the richness of daily life provided by the extensive common facilities such as lounge, kitchen, and working lounge, which cannot be realized when living alone, is The "public" rooms are highly supported by the residents. 3. 85% of the residents say that they can afford to rent a room.

3. 85% of respondents recognize rent as an "investment in themselves" rather than a "fixed cost to be consumed.

However, 84.9% of respondents answered that they "think it is a reasonable investment in themselves" or "it is worth living in even if it is over their budget" when asked about rent.
This result suggests that those who choose to live in social apartments view rent not simply as compensation for living space, but as a "personal investment" in meeting people in a quality community and gaining the daily experiences that come from it. This shows the high awareness and rationality unique to Generation Z and Millennials, who make up the majority of social apartment tenants, and their desire to turn rent into a resource for enriching their own future, rather than simply spending it.

Neighbors Yoga believes that the combination of the "0 → 1 orientation to create a community" and the "values that view housing as a self-investment" led to the expiration of applications approximately 2.5 months before the opening.

Survey Summary
Survey period: December 12 to December 19, 2025
Survey targets: Social Apartment "Neighbors Yoga" tenant applicants
Number of valid responses: 33
Survey method: Questionnaire survey via the Internet
Survey entity: Global Agents Corporation (* own research)

Neighbors Yoga Property Overview

Property name: Neighbors Yoga
Location: 4-22-20 Kaminoge, Setagaya-ku, Tokyo
Access: 14-minute walk from Yoga Station on the Tokyu Denentoshi Line/15-minute walk from Uenoge Station on the Tokyu Oimachi Line
Structure: Reinforced concrete structure with a flat-topped roof; 3 stories
Built: 2003
Number of households: 52
Rent: 74,000 yen to 93,000 yen (maximum price: 84,000 yen)
Management fee: 9,000 yen
Management: Global Agents Co.
Neighbors Yoga Web page: https://www.social-apartment.com/builds/tokyo/setagaya-ku/view/84

Global Agents, Inc.

With the mission of continuing to create "a platform that creates new cultural possibilities for the world," the company is developing businesses such as "Social Apartment," an exchange-style rental apartment, "LIVELY HOTELS," a lifestyle hotel, and ".andwork," a hotel-integrated work place. andwork, a hotel-integrated workplace.

Company name: Global Agents, Inc.
Representative Director: Tsuyoshi Yamazaki
Head Office: HOTEL GRAPHY Shibuya, 1-29-3 Higashi, Shibuya-ku, Tokyo

Global Agents' Lifestyle Businesses

LIVE: Operation of 47 " SOCIAL APARTMENT " rental condominiums with approximately 3,000 rooms
STAY: Operates 12 lifestyle hotels ( LIVELY HOTELS ) with approximately 1,200 rooms
WORK：Operation of hotel-integrated workplace " .andwork
DINE: Operates 12 restaurants with social apartments and hotels
WASH: Operates social laundry "Sooo LIQUID
LEARN: Providing various opportunities for growth and discovery for residents and users of our services