A large-scale event with the largest number of participants in its history (220 in total)| The identity of the overall producer "Mixed" who conducted the event <Part 2>.

I want all the residents who will be participating in the event to have fun! With this passionate wish, the two members of "Mixed" worked together with the planning team from the very beginning to organize the entire process of the event over a period of four long months.

In the second part, we interviewed the two superman-like individuals, who were multi-tasking, but also gave their all in preparation and on the day of the event, about the road to the event and their commitment and thoughts about the event.

＞Click here for the first part.

The first part

The Secret Passion for "Music Events

Mr. Massey: You took the lead in finding a potential venue, selecting it, and negotiating, but you were very particular about the sound until the very end, weren't you?

Masuzu: For an event with music as the main content, I wanted to make it as good as possible. The venue we chose this time was an indoor skate park, where the sound would reverberate quite a bit. It turned out that we had to make sure that the sound would be well produced. I am an amateur when it comes to acoustics, so I hired a professional to consult with me and was told that the sound equipment and specifications that I had originally envisioned would not be sufficient to perform at a high enough quality. The residents had paid a participation fee, which was not cheap, and I really did not want to compromise, so I persuaded the person in charge at Global Agents to change the entire set of equipment and hire a professional sound engineer just before the event date. The last minute changes caused some inconvenience to the other people, but in the end I thought it was a good choice.

The sound was great, wasn't it? We had the peace of mind of having a professional sound engineer take care of the acoustics.

Masuzu: During the performance time, I was also watching the event closely, but I think I would have been running around a lot more than I was if I had not been prepared to have a professional make adjustments and set up the sound equipment.

A vision embodied by creativity

Q: What was your main role in the various tasks you had to perform over the four months?

Chisaki: I was mainly in charge of creative work. In addition, I was in charge of managing the Instagram page that was set up for this event.

Ms. Chisaki: Did you do anything creative in your previous jobs?

Chisaki: When I was working in the bridal industry at my previous job, I was in charge of Instagram operations, and since I was in the marketing department, I had the opportunity to be involved in directing photo and video shoots related to the event.

Q: The creative team for this event was formed by residents, and you were actually in charge of leading this creative team. Even though you were a resident of Social Apartment, it was "nice to meet" the people who became members of the team, wasn't it?

Chisaki：Yes, we didn't know each other from the beginning. So I was excited to be able to work together with various people from Social Apartment to create something creative! But when we started the project and opened the lid, we found that each member had their own strengths and areas of expertise, and we had to think about how we could make the most of these differences, which was both fun and difficult. Since many of us had not met in person during the planning process, and requests and consultations were basically made remotely, we had to worry about how to convey the creative ideas and images behind the instructions, and devise ways to communicate with each other. As if in response to this, the members of the team also took it in their stride and worked together to create something good until the very end, and I am truly grateful to them.

I am very grateful to everyone who worked with me to create a good product.

As you said, the creative process was created from scratch, wasn't it? I also remember that we even went to great lengths to select the colors for the logo.

I remember that too. I knew that the event logo would be the face of the event, so I spent a lot of time discussing it with Mr. Masu, and had him rework it over and over again. Thanks to the creative team's efforts, we were able to complete the posters that decorated the venue on the day of the event, the wristbands, drink tickets, and staff T-shirts that were handed out at the entrance, and the logo was a big hit with all the participants.

Q: It's true that having the logo was a great help in making the event more cohesive, as it could be used for all kinds of decorations.

Not just the fun on the day of the event, but nurturing the excitement together

Q: You also insisted on creating an official Instagram account for the event.

Chisaki：I think Instagram is a useful tool that allows people to go and get information on their own, as well as send it out. I thought that many of the people who would be participating in the event, in other words, the residents of Social Apartment, would also be using Instagram on a daily basis, so I thought it would be a good idea to give them a comprehensive overview of what preparations were being made and what kind of performances and vendors would be present, even before the day of the event. I thought it would be great if I could give a comprehensive overview of what preparations are made before the event day, what kind of performances and stalls will be gathered, and so on. I also wanted to document the event in a comprehensive manner.

Q: Up until now, information about the event itself has been limited to postings at the properties and information distribution through the resident application, but I was very happy to see the number of followers exceed 100 in the short span of 3 months this time.

Chisaki: I was happy that there was a certain number of people who were following us and checking in. That said, there were some things I really wanted to do more of! But I thought that the performers and vendors would probably be more excited about participating in the event, even if it was just the fact that they were on the event's Instagram. I hoped it would be one of the elements that would make participating in the event more personal.

I felt that the Instagram feeds were a way for the performers, vendors, and participants to work together to foster excitement, rather than just learning about the event for the first time at the event site.

Q: Many of the participants also shared their impressions of the event on their Instagram Stories during and after the event.

Chisaki: I recorded those who tagged and shared in my Instagram highlights, but there were also quite a few who shared other things, so I thought the penetration rate was still low. Still, I was happy to see that there were people who were watching the event. It was great to see everyone's Stories, and it became a tool to get feedback and connect with others about the event.

I really wanted to do more! For example, what kind of things did you want to send out on Instagram?

Chisaki: I wanted to post information about the rehearsals of the performers, the preparations of the vendors, and the preparation and progress of the planning team in a timely manner! I had hoped to keep in touch with each of the performers and vendors individually and report back, but...I never got around to it.

I wish I could have seen the band practicing! I would have loved to have seen the band's rehearsal!

Three-footed "mix" of being an organizer, DJ, and band performer.

You were the organizer, DJ, and band performer, but the time passed by so quickly. Do you remember? LOL!

Masuzu: It was great! Of course, I have a crazy memory of it! LOL!

Chisaki: I had a lot of fun, but everyone's "power to have fun" was very strong, and there was a sense of unity. That's why we, the performers, were also able to enjoy the time.

We are looking forward to seeing the Social Summer Outing "planners" again next year!

We are looking for residents who would like to organize an event next year as well. Please give a message to those who would like to organize an event!

Massey: I think it is a rare opportunity to hold a project for 3,000 people with no risk, in such a good sense of the word. If there is anyone who would like to try an event that goes beyond the boundaries of their property, even just a little bit, I would like you to raise your hand. The people at Global Agents are also willing to follow up with you in a good way. They followed up on areas that I couldn't reach or didn't think of, so I was able to focus on what I wanted to achieve, which I think is great now. If you have an ambition to work with a large group of people, I don't think you will be able to achieve it in such an easy situation, so I encourage you to try it and I would be happy if you could collaborate with us sometime in the future!

Chisaki: I have done " Mazari " events because I happen to have hobbies and a trusted partner in Mazaru, but I think it can be very difficult to plan and execute an event by yourself, even if you have an idea in your mind. However, Social Summer Outing's "Call for Event Planning" is a wonderful idea, because it means that you can not only do it by yourself, but you can do something bigger by involving Global Agents, and the power of other residents will work together with you. I would like those who have an idea of what they want to do and who have an image in their mind to try it. It is a rare opportunity to meet so many "different people" and form something together, not for work or in your private life, and I think it will be a good experience. If you like to create something together with others, I would like you to give it a try.

I hope you will give it a try.

Editor's Postscript

On the day of the interview, a total of 52 people gathered for the Social Summer Outing after-party, including event participants, performers, vendors, and those who missed the event. The atmosphere was more relaxed than on the day of the event, with relaxed communication taking place here and there, and the two members of "Mixed," who probably didn't have time to catch their breath on the day of the event, seemed to be taking their time to enjoy conversation with each and every one of us. I felt a sense of relief that the event had finally come to a successful conclusion, and at the same time, I felt a sense of sadness that I would no longer be able to have regular meetings with the two people who had worked with me for the past four months.

It was a wonderful way to bring the "Sounds fun! and the two members of "Mixed" who showed us how to enjoy themselves by throwing themselves into the preparation of the event. I think that getting to know these two great tenants was another encounter that could only happen at Social Apartment.

(Reporting and writing by Ito; Photography by Suda)